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E18, one of TV18 Groups latest ventures, will be active in the l ive e ntertainment space . It will leverage the various brands owned by the TV 18 G roup, including the new ones added via the Viacom 18 joint venture. E18 will be conceptualizing and staging large format events in and around India such as concerts by i nternational a rtistes, Bollywood s hows and a ward nights. It will also conceptualize and execute large format b usiness c onferences, conclaves and s eminars. The company will also provide complete solutions for all below the line activities of c orporate c lients. The division will function as a full service agency for corporate events - including product launches, corporate seminars, meets and conferences, retail marketing programmes, including product promotions, road shows, and display promotions, event marketing, including sponsorships, barter tie-ups and event promotions. |
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