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INDIA'S NO 1 BUSINESS MEDIUM
CNBC Asia Pacific holds a strategic equity stake in the Indian registered broadcaster along with Television 18. The undisputed leader in business news and information in India, CNBC-TV18, is trusted by business leaders for its insight, analysis and real-time market coverage. With one of the largest and most comprehensive television content libraries in India, CNBC-TV18 has been the platform for thought leaders across India, giving India's decision makers unparalleled news, analysis and perspective. Not only has the channel revolutionized business programming in India, helping viewers to understand and profit from the markets and from their businesses, it has also built loyal communities, by interacting with people of all ages through non-markets programming, special on-ground events and a series of awards that have set the standards for industry benchmarks.
CNBC-TV18's viewership is reflective of the fact that India means business! Not only has its viewership been better than general English News channels, but it is also better than the leading print dailies. Currently, it is available in over 28 million households in India.
PROFIT FROM IT
CNBC-TV18 empowers its viewers to control their financial destinies and enables business leaders to take informed decisions about their businesses. The channel today is the business brand of choice for millions of people - business leaders, professionals, retail investors, brokers and traders, intermediaries, self employed professionals, High Net Worth individuals, students, housewives, and more, all tune in to the channel's diverse and eclectic programming. From the metros to the mini metros and rural regions, the channel interacts with all groups of people, cutting across barriers of age, income and status, by providing expert advice and analysis. CNBC-TV18 has emerged as not only the undisputed leader in business news, but an expert in the business of life itself for India's decision makers.
THE PEACOCK
The six feathered peacock in primary colours with its head towards the right indicates the diversity of the CNBC programme offering and its futuristic attitude.
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